Who we are

Lady Luck Creative is a bold, strategy-driven marketing agency committed to empowering artists, venues, and brands to achieve their full potential. We specialize in crafting personalized marketing strategies, elevating social media presence, fostering artist development, driving authentic community engagement, and developing unshakeable branding.

Gillian Jordan, Lady Luck’s founder, landed her first job out of college working on a nationwide tour with a Grammy-nominated artist. A summa cum laude graduate from the University of Rhode Island with a degree in public relations and a minor in marketing, she has since developed dynamic marketing plans for live shows and collaborated directly with artists on compelling content and brand strategies. Averaging 90,000+ minutes on Spotify Wrapped each year, Gillian is well-versed in every genre, sub-genre, and sub-sub-genre. Her passion for music and artistry fuels her mission to help artists connect with their audiences and create unforgettable fan experiences.